Transform Your Law Firm’s Online Presence with Proven SEO Strategies

Case Study: David Fuchs Personal Injury Law Firm in Fort Lauderdale

The Challenge

David I. Fuchs Injury & Accident Lawyer, P.A. faced a significant drop in their website rankings over the past year. Despite consistent efforts, their online presence and visibility continued to decline, impacting their ability to attract potential clients. Recognizing the urgency, they sought out our expertise to turn the situation around.

Initial Assessment

When we took over the account, we started with a comprehensive audit of their website and online strategy. Using tools like Hotjar, we dug into website engagement and quickly spotted a critical issue: most visitors were not scrolling past the hero section of the homepage. This was a major red flag, indicating that the site wasn’t engaging users effectively.

Another significant finding was that much of the site’s traffic was going to blog pages rather than practice area pages. While blogs are great for attracting visitors, they weren’t converting as well for primary services, which was an issue for the firm.

Additionally, we found that the site’s load speed was below average, which negatively impacted user experience and search engine rankings. A slow website can deter visitors and contribute to higher bounce rates, so addressing this was a top priority.

Strategic Actions

Although the website redesign is still in progress, we didn’t sit idly by. We implemented several key measures to improve the site’s performance and search engine rankings:

On-Page SEO

1. Content Optimization: We revamped the website content to ensure it was relevant, informative, and aligned with targeted keywords. This included updating old content and creating new, engaging material that speaks directly to the firm’s services.
2. Technical SEO: We tackled technical issues head-on, fixing broken links, improving site speed, ensuring mobile responsiveness, and implementing structured data. These steps are crucial for both user experience and search engine rankings.
3. User Experience Improvements: We enhanced the layout and navigation to encourage visitors to explore beyond the hero section. This involved better call-to-actions and an intuitive site structure.
4. Content Reallocation: We strategically adjusted internal linking and call-to-actions to drive more traffic to practice area pages. This ensured that visitors found the information they needed quickly and easily.

Off-Page SEO

1. Backlink Building: We focused on building high-quality backlinks from reputable sources to boost the site’s authority and trustworthiness. This included reaching out to industry blogs, news sites, and local directories.
2. Local Citations: Strengthening the firm’s presence in local directories and citation sites was another key move. This helped improve local SEO signals, making it easier for potential clients in the area to find them.

Achievements

Even with the website redesign still underway, our SEO efforts have yielded significant results:

1. Keyword Rankings: We’ve successfully ranked the website for over 30+ relevant keywords in the #1 position on Google , including challenging non-geo-specific terms. This has significantly improved the site’s visibility.
2. Increased Engagement: User engagement metrics have improved, with more visitors scrolling and interacting with the website content beyond the hero section. This indicates a better user experience and higher interest in the firm’s services.
3. Higher Domain Authority: Through strategic backlink acquisition and content optimization, we’ve enhanced the site’s domain authority, making it more competitive in search engine rankings.
4. Traffic Growth: We’ve achieved a 48% increase in traffic over two months. This surge in visitors shows that our strategies are working.

    

5. Traffic Redistribution: Over the span of 60+ days, we’ve successfully redirected traffic from blog pages to practice area pages. This has helped in converting visitors into potential clients.
6. Increased Inquiries: There’s been a 47% increase in phone calls, reflecting higher client interest and engagement. This uptick in inquiries is a direct result of improved visibility and user experience.

Client Feedback

David I. Fuchs Injury & Accident Lawyer, P.A. has expressed satisfaction with the progress so far. They particularly appreciate the increase in keyword rankings, website engagement, and traffic. They are confident that the ongoing website redesign, coupled with our continuous SEO efforts, will further solidify their online presence and drive more client inquiries.

Conclusion

Our strategic approach to SEO and user experience has already begun to reverse the declining trend in rankings for David I. Fuchs Injury & Accident Lawyer, P.A. With the continued implementation of our strategies and the completion of the website redesign, we anticipate even greater improvements in their online visibility and client acquisition. Although there is still a long way to go, the needle is moving in the right direction.

Are you facing similar challenges with your law firm’s online presence? Contact us today to learn how we can help you achieve your digital marketing goals.

• SEO For Personal Injury Lawyer
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